Start with your customer’s questions.
Follow the topics, markets and comparisons that matter to your business.
A useful review makes its scope clear. Here is how to think about the work, from the questions you follow to the decisions you make.
Being mentioned is one signal. Understanding the source, context and consistency makes it useful.
How the platform worksFollow the topics, markets and comparisons that matter to your business.
Read brand mentions and cited sources in context. Compare the answers across engines.
Investigate missing information, weak pages and opportunities to make your expertise clearer.
Explore the context behind the answer.
Switch between the views below.
Compare how a fictional studio appears in different customer questions. A mention and a citation are shown separately.
| Question | Brand mention | Citation |
|---|---|---|
| Website studios in Dubai | Mentioned | Yes |
| Brand strategy for a new business | Not found | No |
| What makes a good agency brief? | Mentioned | No |
Document the question set, market, language and review date. Compare like with like. If the scope changes, say so. A report becomes more useful when another person can understand how you reached the conclusion.
Explore reports