Bring your search context.
Use connected search data to review the queries and pages already attracting attention. Check the source, date range and market before comparing different reports.
GeobirdPLATFORM / 03 / SEARCH PERFORMANCEAI answers are
AI answers are
part of the picture.
Put AI observations alongside your wider search performance. Keep mentions, search visibility and website visits distinct.
SEARCH CONTEXTIllustrative example
Service discoverySearch queries
Your service pageLanding page
A visit to your websiteSeparate metric
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A CLOSER LOOKWhat to look for.
What to look for.
Why it matters.
Keep different measures separate.
An AI mention is not an impression, a citation is not a click and a click is not a customer. Each measure answers a different business question.
Prioritise pages with a purpose.
Look at the role a page plays for your customers. Review the information they need and the next action they should be able to take, alongside performance data.
Evidence for a decision.
Not a promise of a ranking.
Results depend on the questions, sources, engines and time of observation. Geobird helps you investigate them. It does not control what an AI system recommends.
Understand the workflow